Educating Businesses on the Impacts of Keyword Domain Names for Marketing and Sales is Subject of New White Paper

New paper explores the affects of domain names on SEO, branding, advertising and lead generation, providing an outline of the marketing value of generic keyword domains to businesses of all sizes, as well as where to go to acquire them on the aftermarket.

Exploring the Domain Name Aftermarket

Austin, TX, May 24, 2010 –(PR.com)– Domain names can play a substantial role in the marketing of a business, product or service, yet their significance still flies under the radar of most in the business world. A new white paper addresses the lack of knowledge and understanding about the domain aftermarket which otherwise prevents companies from gaining leverage over these valuable assets. Mike Curving, a marketing consultant with a special expertise in domain names, wrote the paper to address a need for business professionals to better educate themselves about domains.

“I’m routinely surprised by the resistance met to domain acquisitions by many of the businesses I come in contact with. They tend to view (domains) in terms of cost, rather than value,” said Curving. The paper points to the evidence of the value of generic keyword domains in improving Search Engine Optimization (SEO) to facilitate traffic and lead generation, as well as lowering advertising costs, including pay-per-click advertising.

Ron Jackson, owner of the domain industry’s leading news magazine DNJournal cited the paper as a concise and well-written resource for those wanting “an explanation of what constitutes a good domain name and why quality domains routinely sell in the four and five figure range (with true blue chip domains going even higher).”

A copy of the white paper is available here – [PDF] White Paper on Domain Names